Information Design & Technical Copywriting Portfolio

Athena Randle

Information designer & technical copywriter who translates regulatory and mechanical subject matter into content people actually act on.

athena@blueprintcodecopy.com 202-350-1711 blueprintcodecopy.com Blueprint Code & Copy

About this portfolio

Copy that has to be right before it can be persuasive.

I design the diagram and write the explanation for the trades and property management space, so both hold up to code citations and expert review.

These samples come from nearly two years as the in-house copywriter and de facto marketing lead at a regional commercial plumbing contractor. I'm now building on that work as Blueprint Code & Copy.

Information Design

I draw the diagram, too

Most copywriters hand diagrams off to someone else, and that is where technical accuracy gets lost. I research the process, write the explanation, and build the visual myself.

Pipe bursting diagram showing the pulling unit, cable, bursting head, old pipe fracturing and new HDPE pipe

Trenchless pipe bursting

How a bursting head fractures the old line while pulling new pipe in behind it.

Hydrojetting diagram showing cleanout access, hydrojet head, root intrusion and debris flushed toward the city sewer

Hydrojetting a sewer line

From cleanout access to the city sewer: where the jet enters, what it clears, and where the debris goes.

Brochure interior with a before and after backflow cross-connection diagram

Backflow cross-connection

A before and after view of backsiphonage risk, inside a compliance brochure for property managers.

COVID-19 isolation and quarantine guidelines with day-by-day timelines and a timeline calculator

COVID-19 isolation and quarantine guides

Three diagrams for Arlington County contact-tracing staff and the public: an isolation timeline, a quarantine timeline, and a guide to calculating each.

Why it matters: The person who writes the explanation is the person who draws it, so copy and visual are checked against the same source. All Plumbing owns the diagrams I made for it outright, built from simple shapes it can reuse anywhere.

Technical Copywriting

Copy that earns trust and closes

Regulatory and mechanical subject matter, rewritten for the people who have to act on it.

Camera Drain Inspections service page

Service page overhaul

Rebuilt the core allplumbing.com service pages with an outside web vendor: separate templates for emergency and research visitors, a reusable signs-you-need-service pattern, and cross-links at each what's-next moment. Seven pages published, more in progress.

Backflow brochure cover panel

Backflow compliance brochure

Turned backflow assemblies (RPZ, DCVA, PVB, HCVB) into scannable Uses and Protection bullets, after interviewing the DPOR-certified technician to verify every spec. In active use at vendor fairs and client meetings.

One topic, two rooms

Sub-sewer infrastructure, written twice: an 18-slide CEU deck for licensed engineers (NAPE DC #1, delivered by the company's owner) and a live national webinar for community association managers (Associa), which I presented. The NAPE deck led to an Associate Membership invitation.

Polybutylene pipe replacement flyer

A flyer that closed

Written for one condo building, it generated multiple booked jobs, including a ~$7K pipe replacement I closed myself.

Scrutiny: While researching Alexandria's rebate program for the Associa webinar, I found the City's own paperwork labels a backwater valve a "Backflow Preventer," a different device. A manager who installed the wrong one would lose the rebate. I corrected it live, in front of a national audience.

More Work

Additional samples

Vendor-fair and community-targeted collateral for All Plumbing, Inc.

Drainage crisis flyer

Drainage crisis flyer

Ashton Heights newsletter ad

Newsletter ad

Water heater failure flyer

Water heater flyer

Sewer main services flyer

Sewer main flyer

Services

Three ways to work together

Each package includes two rounds of revisions. Rush work and custom scopes are quoted individually.

One-Page Flyer

Copy and layout, built to get a specific audience to act.

  • Research and technical accuracy check
  • Copywriting and layout
  • Print-ready and digital files

Diagram + Explainer

One custom diagram and the written explanation that goes with it.

  • Subject-matter research
  • One original diagram
  • Explainer copy for web or print

Brochure with Diagrams

A multi-panel piece for compliance, safety, or service education.

  • Interview with your technical expert
  • Copy and layout for every panel
  • Custom diagrams where needed

Not sure which fits? Email me what you're trying to explain and who needs to act on it, and I'll recommend a scope and a quote.